Cow Parade





Since 2005 MMI has been the exclusive worldwide licensing agent for CowParade. CowParade, world’s largest public art event, brings artistic visions and philanthropy throughout the world. 10,000 artists, both acclaimed and emerging, have now joined the herd, moooved to render their own interpretation of the cow as an objet d’art. From the original parades of Chicago and New York in 1999 and 2000; to London in 2002; Barcelona, Monaco, Mexico, and Moscow in 2004-5; Paris and Athens in 2006; Milano and Rio de Janeiro in 2007... CowParade continues to evolve, not just in size, but in creativity and quality of art! The CowParade event and brand is now internationally known, the cows have been seen by over 100 million people worldwide! Concluding each event, cows are sold on auction to benefit local charitable organizations. CowParade has generated over fifteen million dollars for charities worldwide. Look for cows in Rome, Madrid, Morocco, the Middle East and China in the years to come! With MMI as exclusive Worldwide Licensing Agent since 2005, CowParade has become one of the hottest and fastest growing brands. The 1st license of Cow Parade Miniatures of Westland, USA and Sundays, Germany has now expanded into CowParade “Fashion”, CowParade “At Home”(Carpet and interiors), CowParade Tableware, New Collectible Jeweled Boxes, Exciting New Stationery Product “CowParade: World-Wide Tour” is soon to hit the international market! Mooove into the future with MMI and CowParade, plan now for the “Year of the Cow, 2009!” Which will also be the 10th Anniversary of CowParade! Visit: www.CowParade.com

CowParade Jeweled Boxes are now for sale at the official CowParade web store!

CowParade “World-Wide Tour” Stationery Line Launches!









Summer 2007: The CowParade Milano Auction of original painted cow sculptures raised 924.000 Euro! Proceeds to benefit “Champions for Children” a foundation created to sustain, educate, andsupport conditions for children in developing countries. Sotheby’s announced CowParade was the greatest charitable auction in the history of Milan “ever”… Holy Cow! See the full page feature which ran in Italy’s “Corriere Della Sera” newspaper, proclaiming the success of the event.

CowParade Milano Causes Quite a CowMotion!... Pictured: Ron Fox, Vice-President of CowParade; Clarence Seedorf, Famous Footballer and Founder of Champions for Children; and Pierferdinando Casini, President of the Inter-Parliamentary Union (IPU).

Coming Soon: CowParade Jewel Boxes… a precious collectible!

Storage Boxes

Puzzles: Both traditional 2D and innovative new 3D puzzles!	Posters / Canvas Prints



Beach Towels and Fleece Blankets

Designer Carpet Collection



Licensing Show 2007 MMI, exclusive world-wide licensing agent for CowParade, had a very successful Licensing Show 2007. Back to back meetings lead to several exciting new agreements and CowParade has become one of MMI’s biggest and fastest growing licensing programs! The current list of CowParade licensed products now includes: apparel, bags, ceramics and home goods, jeweled boxes, puzzles, storage boxes, prints, stationery, beach towels, and a designer carpet collection! MMI developed a special promotional CowParade shopping bag which was a big hit amongst the hundreds of visitors to the fair, you could “spot” the bags everywhere…

Marilyn Goldberg, President of MMI, was invited by LIMA to moderate a Seminar / Panel Discussion entitled "Branding with Art A Billion Dollar Industry“ during Licensing Show 2007 at Jacob Javits Center, NYC. Ms. Goldberg’s seminar was in the company of fellow licensing industry leaders such as Ivan Lopez of Disney, Jeff Shapiro of Fox, and Elizabeth O’Neil of Beanstalk Group. The featured panelists included Jerry Elbaum, President of CowParade; Ruben Gil, President Enjoy A Lot, Spain; Jason LeBlond Creative Director, MMI and Betsy Uribe Administrator and Contracts Manager, MMI. “What is the licensing industry worth today? Art-branding and Art-licensed Merchandise: Licensing is an industry that now produces over $15 million worth of retail sales every hour, 12 hours a day, and 365 days a year!”

France’s “Truffaut” Home and Garden Stores report that the CowParade line of products is their best selling merchandise!

Spring ’07: New CowParade Products! DFTE of France has signed an agreement with MMI for CowParade Kitchen Textiles Coordinates ( Kitchen Towels, Aprons, Oven Mitts and Pot Holders, etc. ) and Ceramics/Tableware Products ( Mugs, Bowls, Teapots, Coffee Sets, etc.) Below is a preview of the colorful and fun new line!

CowParade keeps on MOOO-ving in 2007!
Exhibits scheduled in the following locations:

Bogotá, Columbia
Rio de Janeiro, Brazil
Curitiba, Brazil
Miami, Florida
West Hartford, Connecticut
Milano
Vigo, Spain
Istanbul, Turkey
Guadalajara, Mexico (Ongoing now into 2007)
Monterey, Mexico

CowParade steps on to the European runway! Announcing MMI ’s latest CowParade Licensee: Thessalia

who is launching a beautiful apparel collection for 2007, based on the past international creations of CowParade artists!