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Museum Masters International - “Over 25 Years of Art Marketed with Style”

Museum Masters International (MMI) was established in 1980 to publish and distribute estate editions from the collection of Picasso’s granddaughter, Marina Picasso. MMI’s President, Marilyn Goldberg, pioneered “Picasso Home Living” the very first art merchandising program, for which she partnered with the Mitsukoshi chain of department stores in Japan. The program featured a wide series of art related gift accessories with exquisite packaging. This lead to the first product development and art-related gift store for the Guggenheim Museum in New York, as well as the Hakone Open-Air Museum in Japan. This success story spawned the development of MMI’s on-going international career, now entering its 3rd decade! Satisfactory Legal Negotiations & Investments caused for the company’s contractual partnerships with Internationally Acclaimed Artist Estates. Renowned names of MMI’s past and ongoing partners include: Erté, Andy Warhol (Fragrance and Cosmetics), Henri Matisse, Keith Haring (2000-2004), Salvador Dali and Tamara de Lempicka, whose latest exhibition was held at the Royal Academy, London in 2004 and an officially licensed play, DECO DIVA, opened in New York City in April 2005.

Museum Masters is the Official Licensee of many assorted rights relative to the Estate of Pablo Picasso for art merchandise, including Accessories: Bags, Umbrellas, Scarves, Ties; Fashion/T-shirts; Ceramics & Glassware; Bed / Bath; and Chocolates & Tins.

Additionally, MMI has been successful in creating merchandise programs for renowned institutions such as:

• The Metropolitan Opera
• The New York Philharmonic
• Guggenheim Museum, New York
• The Museum of Fine Arts, Boston
• San Francisco Museum of Modern Art
• The Royal Academy, London
• The Hakone Open Air Museum, Japan
• … And many other museums and department stores throughout the world such as Bloomingdale’s of New York; Harrods of London; and Mitsukoshi of Japan

MMI, the pioneer of fine art product development, licensing and art management has also developed and represented several contemporary artists (Marco, David Gerstein, Ed Heck, Rafal Olbinski) in addition to many world renown museum artists and their estates, for strategic business opportunities. Such names have caused for major commercial products and a wide variety of advertising campaigns, which often have promotional gift items associated with them.

MMI and its past sister company, ArtMerchandising & Media (ArtMM) formed an alliance in 1999, which ended in 2004. This created by merged efforts of the companies representatives international offices of superb sales teams in order to supply the demand for fine art products to the finest distribution outlets. Today MMI on it's own introduces a new "contemporary master" whose artworks and designs carry poignant messages of vitality. The art of fine merchandise has public appeal for all age markets and prices. Such product development is also educational and has proven to have a collectible value over the years! Art appreciates, has worth, that is"the message."

Our company is noted for international brand management, expert legal notifications for copyrights/trademarks, licensing agreements, manufacturing agreements and distribution agreements. Financial excellence for our customers is achieved based upon our foundation of development, brand building, and stylish and creative presentations. The company is expert in its handling of Counterfeit issues regarding Trademark and Copyright matters.

Our background in advertising design, architectural design and interior design – combined with our marketing expertise – has caused for the company’s growth in all areas of home living merchandise and gift product development. Licensed products have generated retail sales of US $75 billion in 2004. Art Merchandise alone is said to have retail sales of over $5 billion in 2004 or 6.7% of the licensed market share.

MMI Art Merchandising has a full advertising and graphic layout division for development of concepts, sourcing and advertisements. The company has international offices in Germany, Benelux, China, Taiwan, Mexico, Latin America, and UK; with its headquartering operations in New York City and South Hampton, New York.

This site serves as a tribute to the “Museum Masters” and as an archive and resource for high-resolution films developed over two decades. Respect for our copyrighted materials is essential, and the world’s leading trademark/copyright counsel seeks after the company’s expertise in trademarks and copyrights.

Why Art Branding?

• Art reaches out to educated & affluent international travelers.
• Art has long life. It appreciates and brings a value-added content to each product.
• Art is appealing. Over 700 million visitors to museums each year feel the art on an emotional level.

• Attracts new buyers.
• Enrich your target consumers with brand enhancement and value.
• Use art brands to position your advertising and marketing; as well as Retail Store appeal and recognition!

Marilyn Goldberg, President of MMI (which has been in operations commencing 1980) is a graduate of Boston University's School of Fine and Applied Arts (1966) and the New York School of Interior Design (1978); a pioneer of Art Merchandise developing first gift locations at the Guggenheim Museum in New York, Hakone Museum in Japan, and for the New York Philharmonic's 50th Anniversary and the Metropolitan Opera's 150th Anniversary. Ms. Goldberg was voted as one of the Top Ten businesswomen in “Crain’s New York Business" in 2003 and was named as one of the top businesswomen in “Who’s Who” in America in 2002. She enjoys a warm and personal relationship with her employeesand her international sales representatives - “her team” - who sell MMI products worldwide.

Museum Master’s New York Team

Michael Rothbart 2004-2007 Financial & Business Advisor Founder and Managing Director of MJR Associates Inc. 1985 served as President and CEO. Sold to Titan Corporation in 2000. Titan Corporation formed Avercom Corporation for which Michael Rothbart ran the Contracting and Programming Software Division as Chief Operating Officer, (VP) from 2000-2002. Founder and Chief Operational Officer of Automated Concepts Inc. 1966-1985 $45 Million Dollar Software Company with 5 offices from L.A. to Connecticut, which he sold in 1985. Graduate Harvard University School of Business 1971. Completed Program for Management Development (PMD) Smaller Company Management Program (SCMP). Graduate Bucknell University 1961, with Bachelor of Science in Electrical Engineering.

Betsy Uribe (Administrative Director) MMI, NYC team member since 2005.  Responsibilities include: clients account management (including preparation of quarterly Royalty Reports for Licensors), budget planning, product development and follow up, contracts management, International Trademark and US copyright filings. Helps acquire new international accounts that increase sales for the company, mainly in Europe and Latin America by using language skills such as French, Spanish, Italian, Dutch and English. Her foreign exchange and language skills permit direct negotiations and clear-cut explanations to Licensors, International Manufacturers, Distributors, Estates, Legal Review of Property Rights, etc..

Educational Background:

B.A. in International Business and a Post-graduate degree in International Management, "Ecole Internationale de Commerce et du Management (EIAM)", Martinique, Department of France. Works with President contributing on South Hampton New York Real Estate development for “ Villas del Arte”; leases, purchases, resales & interior and contractor orders internationally.

Serves as Real Estate Liaison for the Companies: South Hampton Cottages; Master Builders International, and Villas del Arte South Hampton New York.  Organizes direct production with manufacturers for MMI developed products.

Jason LeBlond (Creative Director) Senior Graphic Designer responsible for follow through on all decisions of President Marilyn Goldberg; After directive is given, creates all presentation graphics, creative product development, advertising layouts, packaging design, as well as maintains quality control. Responsible for finding innovative ways to apply artwork onto various product forms, selection of imagery, etc. Advisor to international design team of our assorted Representative offices. Maintains archive of graphic presentations, researches and obtains films and high resolution from museums and artists / artist estates. Serves as liaison between licensors / artist estates/International Museums and clients (Licensors) and handles “visual” product approvals: from concept through to production stages.

Elif Varna - (Design / Fashion Coordinator) Liaison for National and Turkish development. Interior and Color Design Aspects Coordinator. Daily Client Correspondence. Assistant to Marilyn Goldberg, President Assistant to Betsy Uribe, Administrative Director / Accounting. Educational Background: BA, Berkeley International School of Business, 2006.

Lisa Cassese –(International Liaison) Ms. Cassese has been with the company since 1986 and has been involved in all aspects of daily international correspondence with our clients, representatives and licensors. She worked hand-in-hand with Ms. Goldberg on the development of gift shop products for our museum clients, and continues to research new avenues of opportunity for our programs. Ms. Cassesse has been involved with all company research in addition to locating new perspective sales opportunites. Educational Background: B.A. Psychology, Dowling College A.S. Business Administration, SUNY @ Farmingdale Certificate of Interior Design, New York Institute of Technology